PACIFIC DENTAL SERVICES® LLC
CALIFORNIA CONSUMER PRIVACY POLICY
THIS PRIVACY POLICY APPLIES TO OUR SITES, TRUSTED OFFICES, AND APPLICATIONS.
CCPA Privacy Policy for California Residents Last Updated and Effective On: August 14, 2023
This CCPA Privacy Policy for California Residents (“CCPA Privacy Policy” or "Policy") supplements the information contained in Pacific Dental Services’ (“PDS,” “we,” “us,” or “our”) online privacy notice and applies solely to consumers who are residents of the State of California (“consumers” or “you”).
We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”). The CCPA imposes specific obligations on businesses processing personal information of California residents. Terms used in this CCPA Privacy Policy, such as personal information, consumers, third party(ies) and service providers, have the same meaning as they are defined in the CCPA. Pursuant to the CCPA, Pacific Dental Services is required to provide consumers a notice, used at or before the point of collection of personal information, that identifies the categories of personal information that may be collected, indicates the purpose of such collection, and provides the consumers rights related to such information.
Notice at Collection
At or before the time of collection, you have a right to receive notices of our practices, including the categories of personal and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how long such information is retained. You can find those details below.
What Is Personal Information?
The CCPA provides personal information rights to California residents. The CCPA defines personal information as information that “identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular” California consumer or household. Personal information does not include publicly available information or consumer information that is deidentified or aggregate consumer information.
Categories of Personal Information We Collect About You
We collect or generate personal information about you in a number of ways depending on the product or service and the relationship we have with you. For example:
We require this information to understand your needs and provide you with a list of dental offices for relevant referrals. Once you have selected a new dentist, we will share your information with your dentist.
For more information, see below for a list of the categories of personal information, along with some descriptions and examples that we may collect through each of the processes described above:
The Purposes for Which Your Personal Information is Collected or Used
We use your personal information for the following business purposes:
Any information collected is disclosed to you here and is used as permitted or required by law. We also abide by the set of rules prescribed to us by Google AdWords: https://support.google.com/adwordspolicy/answer/143465.
We may also use your personal information for any other purpose that we disclose at the time you provide, or when we collect, your information and other purposes permitted by applicable law. We may also use data that we collect on an aggregate or anonymous basis for various business purposes, where permissible under applicable laws and regulations.
We are required to identify the categories of personal information we share with third parties for operational purposes. We disclose the following categories of personal information for operational purposes: personal identifiers; device and online identifiers and related information; demographic information; internet, application, and network activity; location data; sensory (audio data)
The Source of The Personal Information We Collect About You
Sharing of Your Personal Information
We share personal information as set forth below:
Selling of Your Personal Information
California law requires that we describe certain disclosures of personal information where we receive valuable consideration. California law treats such disclosures as “sales” even if no money is exchanged.
To the extent that PDS “sells” your personal information (as the term “sell” is defined by the CCPA), you have the right to opt-out of that “sale” going forward. See the section titled “Do Not Sell or Share My Personal Information” below for more information.
Amount of Time Your Personal Information is Retained
We retain personal information for various periods depending on the nature of the personal information, the purposes for its collection and use, and based on our legal and ethical obligations. Generally, we retain personal information only for so long as necessary to fulfill the purposes for which we collected it. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of your personal information; the purposes for which we process your personal information and whether we can achieve those purposes through other means; and the applicable legal requirements.
Rights to Your Personal Information
You have a number of legal rights when it comes to your Personal Information under the CCPA. Without being discriminated against for exercising these rights, you have the right to request that we disclose what personal information we collect from you, the purposes for which we disclose your personal information, the right to request that we delete that information, the right to correct inaccurate personal information and to opt-out of the sale or sharing of your personal information, subject to certain restrictions.
Right to Know
You have the right to request that we disclose what categories of your personal information we collect, use, or sell and the purposes for which the personal information is disclosed. You may request access to the specific pieces of personal information that we have collected from you. (“Right to Know”)
Right to Delete
You have the right to request that we delete your personal information, subject to certain limited exceptions. For example, we may retain an archived copy of your records consistent with applicable law. (“Right to Delete”)
Right to Correct
You have the right to request that we correct inaccurate personal information that we collect about you, considering the nature of the personal information and the purposes of the processing of the personal information. (“Right to Correct”)
To exercise any of the privacy rights detailed above submit a CCPA request form or call 888-508-2033.
Right to Opt-Out of the Selling or Sharing of Your Personal Information
You have the right to opt-out of the “sale” or “sharing” of your personal information with third parties who are not our service providers (as those terms are defined under the CCPA and CPRA). To exercise this right, click the “Do Not Sell/Share My Information” link on the bottom of the webpage where your information is being collected.
Right to Limit Use and Disclosure of Sensitive Personal Information
You have the right to request that we limit our use and disclosure of your “sensitive personal information,” (as that term is defined under the California Consumer Privacy Act (the CCPA)) to certain permissible purposes. However, we process sensitive personal information only as permitted by the CCPA, and we don’t use sensitive personal information to infer characteristics about you. Accordingly, we do not offer an option to limit further processing of Sensitive Personal Information.
How Will you Verify My Identity If I Make a CCPA Request?
In order to verify your identity, we will collect your:
We will use this information to verify your identity using reasonable methods in order to process your rights request. These methods may include matching information you provided to us with information already maintained by us or through the use of a third party identify verification service.
We cannot respond to your request or provide you with personal information if we are not able to verify your identity or authority to make the request or confirm the personal information relates to you.
You are not required to have an account with us to make a verifiable request.
Contact, Questions or Complaints
We take your privacy seriously and invite you to contact us at the email address below also with any further questions or concerns you may have regarding your privacy or our collection, storage and use of your Personal Information:
Email: privacy@pacden.com