PACIFIC DENTAL SERVICES® LLC
COLORADO CONSUMER PRIVACY POLICY
THIS PRIVACY POLICY APPLIES TO OUR SITES, TRUSTED OFFICES, AND APPLICATIONS.
CPA Privacy Policy for Colorado Residents Last Updated and Effective On: December 20, 2023
This CPA Privacy Policy for Colorado Residents (“CPA Privacy Policy” or "Policy") supplements the information contained in Pacific Dental Services’ (“PDS,” “we,” “us,” or “our”) online privacy notice and applies solely to consumers who are residents of the State of Colorado (“consumers” or “you”).
We adopt this notice to comply with the Colorado Privacy Act of 2023 (“CPA”). The CPA imposes specific obligations on businesses processing personal data of Colorado residents. Terms used in this CPA Privacy Policy, such as personal data, consumers, third party(ies) and service providers, have the same meaning as they are defined in the CPA. Pursuant to the CPA, Pacific Dental Services is required to provide consumers a notice, used at or before the point of collection of personal data, that identifies the categories of personal data that may be collected, indicates the purpose of such collection, and provides the consumers rights related to such data.
Notice at Collection
At or before the time of collection, you have a right to receive notices of our practices, including the categories of personal and sensitive personal data to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how long such information is retained. You can find those details below.
What Is Personal Data?
The CPA provides personal data rights to Colorado residents. The CPA defines personal data as information that “is linked or reasonably linkable to an identified or identifiable individual.” Personal data does not include “de-identified data or publicly available information.
Categories of Personal Data We Collect About You
We collect or generate personal information about you in a number of ways depending on the product or service and the relationship we have with you. For example:
We require this information to understand your needs and provide you with a list of dental offices for relevant referrals. Once you have selected a new dentist, we will share your information with your dentist.
For more information, see below for a list of the categories of personal information, along with some descriptions and examples that we may collect through each of the processes described above:
The Purposes for Which Your Personal Data is Collected or Used
We use your personal data for the following business purposes:
Any information collected is disclosed to you here and is used as permitted or required by law. We also abide by the set of rules prescribed to use by Google AdWords https://support.google.com/adwordspolicy/answer/143465.
We may also use your personal data for any other purpose that we disclose at the time you provide, or when we collect, your information and other purposes permitted by applicable law. We may also use data that we collect on an aggregate or anonymous basis for various business purposes, where permissible under applicable laws and regulations.
We are required to identify the categories of personal data we share with third parties for operational purposes. We disclose the following categories of personal data for operational purposes: personal identifiers; device and online identifiers and related information; demographic information; internet, application, and network activity; location data; sensory (audio data)
The Sources of The Personal Data We Collect About You
Sharing of Your Personal Data
We share personal data as set forth below:
Selling of Your Personal Data
Colorado law requires that we describe certain disclosures of personal data where we receive valuable consideration. Colorado law treats such disclosures as “sales” even if no money is exchanged.
To the extent that PDS “sells” your personal data (as the term “sell” is defined by the CPA), you have the right to opt-out of that “sale” going forward. See the section titled “Do Not Sell or Share My Personal Information” below for more information.
Amount of Time Your Personal Data is Retained
We retain personal data for various periods depending on the nature of the personal information, the purposes for its collection and use, and based on our legal and ethical obligations. Generally, we retain personal data only for so long as necessary to fulfill the purposes for which we collected it. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorized use or disclosure of your personal data; the purposes for which we process your personal data and whether we can achieve those purposes through other means; and the applicable legal requirements.
Rights to Your Personal Data
You have a number of legal rights when it comes to your Personal Data under the CPA. Without being discriminated against for exercising these rights, you have the right to request that we disclose what personal data we collect from you, the purposes for which we disclose your personal data, the right to request that we delete that information, the right to correct inaccurate personal information and to opt-out of the sale or sharing of your personal data, subject to certain restrictions.
Right to Know
You have the right to request that we disclose what categories of personal data we collect, use, or sell and the purposes for which the personal data is disclosed. You may request access to the specific pieces of personal data that we have collected from you. (“Right to Know”)
Right to Delete
You have the right to request that we delete your personal data, subject to certain limited exceptions. For example, we may retain an archived copy of your records consistent with applicable law. (“Right to Delete”)
Right to Correct
You have the right to request that we correct inaccurate personal data that we collect about you, considering the nature of the personal data and the purposes of the processing of the personal data. (“Right to Correct”)
To exercise any of the privacy rights detailed above submit a CPA request form or call 888-508-2033.
Right to Opt-Out of the Selling or Sharing of Your Personal Data
You have the right to opt-out of the “sale” or “sharing” of your personal data with third parties who are not our service providers (as those terms are defined under the CPA). To exercise this right, click the “Do Not Sell/Share My Information” link on the bottom of the webpage where your information is being collected.
Right to Limit Use and Disclosure of Sensitive Personal Information
You have the right to request that we limit our use and disclosure of your “sensitive data,” (as that term is defined under the CPA) to certain permissible purposes. However, we process sensitive data only as permitted by the CPA, and we don’t use sensitive data to infer characteristics about you. Accordingly, we do not offer an option to limit further processing of Sensitive Data.
How Will You Verify My Identity If I Make a CPA Request?
In order to verify your identity, we will collect your:
We will use this information to verify your identity using reasonable methods in order to process your rights request. These methods may include matching information you provided to us with information already maintained by us or through the use of a third party identity verification service.
We cannot respond to your request or provide you with personal data if we are not able to verify your identity or authority to make the request or confirm the personal data relates to you.
You are not required to have an account with us to make a verifiable request.
Contact, Questions or Complaints
We take your privacy seriously and invite you to contact us at the email address below also with any further questions or concerns you may have regarding your privacy or our collection, storage and use of your personal data:
Email: privacy@pacden.com